You've found that book waiting to be written, you have a great manuscript and illustrations you've worked out and developed for months. POOF! It's a book. Oh if it was only that easy................. I'm sorry to burst any bubbles out there, but it is so not easy. First you have to decide how to approach the publishing market. Will you look for a literary agent, send manuscripts directly to publishers, self-publish? It is daunting. I can't really offer any advice, but I can share my own experience. I hope someone out there can find it useful :)
I sent queries to two literary agents when
A Home for Brooks was ready for publication. I got back two very polite rejections that shared the same theme... "We like your work but your audience is not broad enough. The children's literary market is extremely competitive and we feel your work won't reach a large audience." Next, I started looking for publishers who would actually accept queries from first time authors. I sent out three. From two, I waited the standard amount of time (a range from 6 to 12 weeks) and got no response. The third sent me another polite rejection letter that said high-risk readers were not their publishing demographic. Desperate, I moved onto one of the "you pay to play" publishers. I wanted to get my book out there badly so I could start sharing my message. CHILDREN WITH DISABILITIES NEED PUBLISHED READING MATERIAL THAT IS ACCESSIBLE AND INCLUSIVE!
Note above, the feedback I got from the publishing world that told me it wasn't a profitable market.
Yes readers, I
did "pay to play." Honestly, I can't completely bash this naive and desperate attempt. I got a quality product available in a variety of formats. The publisher was willing to let me take the lead on formatting of text and used my illustrations. The book is available online at Barnes and Noble and Amazon. They arranged several book signing events, and I got some good publicity. Most importantly, I could take my message "on the road" with book in hand. A huge bonus was I learned how a book gets published, information every newbie, hopeful author should have.
The big downside was the book was financially out of reach to most consumers when it was finished. The up front money was kind of a good faith give-away. When the book made it through production, I then had to pay an inflated amount for each copy I hoped to sell. I didn't get to name my price, the publisher did that for me and printed it on the back of the book. The suggested retail was $11.99 for a 6"x9" paperback or $21.99 for a 6"x9" hardback. Holy Moly! Who could afford that? The result of my "pay to play" venture will be the sale of a few hundred copies of the book, most I cut down to my cost just to get them to a decent retail price. Did I mention that you have to become a Limited Liability Corporation and collect sales tax if you sell your own books? If you "pay to play" you really have to "pay to play"!
The upside...I did "Get a Book Out There" with
A Home for Brooks and learned a lot! Did I actually find a market for my artwork in the process? Not really, but it was a first step. You have to take step after step. You are the voice for your talent. Art dealers and book publishers don't text you begging for a chance to promote your work. You have to market yourself step by step by step.
In Part 3 of this series, I will share
my next step in finding a market for my art. Check it out next week!